Introduction
People have told Grant all his life that his obsession with success is unhealthy, too demanding an unreasonable
Despite all of that, his obsession with success is the only reason he is as big as he is today
His achievements isn’t because of luck or he came up on a great invention, but solely because he was committed to his obsession with become successful
If you deny your obsession (whatever they are, which might be your purpose), you will be come obsessed with the wrong things that can lead to your downfall
The goal of this book is to give you complete permission to be unapologetically obsessed with what you want
The 10X Rule is the book Grant wrote explaining that whatever you do you need to take MASSIVE amounts of action (10 Times what you originally thought)
When doing this, you will run into problems
Obsession is that missing piece (mindset and mental) that fixes those problems
Yes you can be successful without being obsessed, but you cannot reach those astronomical levels and have serious impact without obsession all the time
This book will show you how to use obsession to produce electricity, creativity and art
Grant thinks you don’t really have a life until you’re obsessed with something, you have someone else’s life
Chapter 1: Obsession Saved My Life-And It Will Save Yours
Grant denied his obsessions early in his life and it almost killed him
Grant always wanted more, and people would tell him but you have so much more than others you have so much to be grateful for
What do those things have to do with him?
Anytime he compared himself to others that had more and were successful, people would say don’t compare yourself to others
Either be grateful for what you have, or don’t compare yourself to others…there was no winning for Grant
People will always try and talk you out of your obsessions
Obsessed With the Wrong Things
Grant denied his obsessions early in his life and it almost killed him
Grant wasted 5 years of his life in college only drinking and doing drugs
Hanging out with the wrong people he was almost beat to death; it took 75 stitches in his head to fix him up
He said he would never do drugs again EVERYDAY, but still did drugs that same day that he vowed against them
One day his mom said never come back around until he got his life together, and it clicked to him that he would die if he didn’t change
Insurance only covered 29 days in Rehab, and as he was discharged, the worker told him he was a failure and he’d be a nobody because he had a addictive personality
That day he committed to never do drugs again and use that addictive personality to be successful
Reigniting My Obsession For Good
Rehab had him thinking about the past to make amends, but Grant was tired of that and wanted to look forward
He wanted to prove to the world that he was worth something
Although he knew he wanted change, he had no idea where to start
All he had was his car dealership job that he hated, but thats where he started
He vowed to be the best at that very job that he hated
Free time was a big threat to him because he knew he was at risk to returning to his old ways
He became the top salesperson at the dealership and everyone wanted to know how??
Instead of being obsessed with horrible habits, he became obsessed with success
Time went on and he 3 years later he was in the top 1% in an industry that he previously hated
All this was because he became obsessed with obsessions, making his obsession nature work for him
Being obsessed was never a problem, denying his obsession is what led him to idle time and began to ruin his life
When you learn how to control and focus your obsessions, you become powerful and capable of making every dream you have a reality
Use whatever you’re obsessed with to acknowledge that you are obsessed, and then transfer that energy to greatness in your life
You have to realize that you have the capacity to be obsessed, because without the capacity to be obsessed you can’t be great
Ask yourself har far up can you go? Attempt to measure it! How far can you really go?!
What would that obsession get you if you really threw yourself all in
Chapter 2: Obsession Is Your Only Option
If you have the big dream to be great, you should be frustrated
If you don’t feel like you fit in that’s a good thing not a bad thing
It’s great that you hate people telling you you’re doing good when you know you can do more!
All theses unsettling feelings are signs that you’re obsessed
You’re either in one of the following 3 positions in your life:
You got off track from your big dreams because society told you they were too unlikely or audacious and you’ve toned down your message as a result
You have a clear vision for your success but need validation as additional fuel to keep going. You know you’re on the right track but you’re not operating as quickly or as well as you could be
This is the first time anyone every told you its okay to be the obsessive freak you can be
Only You Are Responsible For Your Success
If you are living below your potential it is only your fault so stop blaming anyone else but yourself
“If you can do it, you MUST do it”; Who are you doing this for?
Success doesn’t stop at one thing…it’s at many things throughout your life; You should want it all
Success is the attainment of my potential
Your potential will expand as it reveals itself over time and as you grow
If you underestimate your potential then how can you set the write goals?
YOU KNOW you can do more
Be obsessed with discovering what you’re capable of
Anyone that says they are satisfied has quit on their potential
Those people that are satisfied and content will try to convince you to be satisfied with your life
Don’t be satisfied, keep being obsessed with greatness
People that create big empires never say that you’re doing too much
Prepare yourself, when you commit to obsession you will be labeled an outlier, a freak, a maniac…but you’re doing nothing wrong
None of these people will change the world and won’t support anyone that’s changing the world either so don’t worry about their opinion
The Distraction of the Masses
Everyday we’re hammered with distractions, lies, political agendas, terror and false hope
Millions of people spend 4 hours of their work day on social media and then go home to watch more social media on their TV
Paying way too much attention to stuff that has nothing to do with your life at all
Never take advice from a quitter and an average person is a quitter
In order to be great you have to first claim greatness
The Difference Between Hooked on Obsessed, and Being Obsessed
Just the thought of being obsessed isn’t enough
You will have to pay the price and put it all on the line
There’s no such thing as Obsession LITE
You’re either obsessed or you’re not
The obsessed know if they are not all in on their venture they will get rolled over by those that are
You have to embrace this “Die Trying” mentality
Victory comes at a price, but so does settling
Chapter 3: What to Be Obsessed With
When you identify why you want to achieve something, you can fully get behind being obsessed with that thing
You can obsess about anything, it’s your choice
You must find that obsession that is worthy of your time energy and money because they support your purpose
PURPOSE is the holy grail with being obsessed with the right things
It’s the WHY do you exist
You don’t need to love the activity at all to be obsessed
Figuring Out What Your Purpose Is
Answer these questions without second guessing
Then answer these question the next day and the next and see how and if these answers change
Personal Interests
What excites me right now?
What’s so exciting right now that you’d do anything to accomplish it?
What bores you?
What is the thing or things that you’ve always wanted to do?
What don’t you want to do? No Matter the Pay off
What do you do that causes you to forget to eat?
What have you been interested in since childhood?
Money Motivation
What are you willing to do for no money?
What would you like to do for A LOT of money?
If money have nothing to do with your life, what would you do with your time?
What amount of money would give you the security you think you need?
What amount would you need to have choices in your life?
What amount of money would you need to have complete and total financial freedom?
What amount of money would you need to make a real difference not just in your life but int he lives of others?
Skills and Talents
What can you do better than anyone?
What are some of your native skills? Things that are just so natural to you
What have you always been good at?
What have you always been bad at?
What skills or talents that you ignore?
What are you terrible at and shouldn’t ever be doing?
What do you do that is a complete waste of your time and talent?
What areas do others think more of your abilities than you think of your abilities?
What are some skills you need to develop?
Market Research
What is a product or service that you complain about over and over again?
What great idea have you had for starting a company or inventing some thing but have not yet done it?
Legacy
What do you want to remembered for?
What contribution can you make to society that you would be so proud of?
What do you want to make sure people never say about you?
Other Inspiring People
Write down five people you admire (quick off the top of your head)?
What are those people doing that you admire?
What do those that you admire have in common with each other?
What quality to you wish you had from that list?
If you could meet anyone dead or alive and spend time with them who would it be?
Who is the most supportive person in your life today?
Lifestyle
What makes you feel good?
What gives you energy?
What activity bores you and does not make you feel good?
What things are you doing that you later regret?
What bad habits do you need to stop?
What good habits do you need to start?
What do you need to do more of that would make you feel good about yourself?
What if
What if you were going to write a book, what would it be about?
What inspirational lessons would I draw from your life?
If you knew you couldn’t fail, what would you do?
If you could known for just doing one unbelievable great thing, what would that great thing be?
Your life changes when you get obsessed with wanting be a better you
Trying to boil your purpose down to one sentence is way too narrow for one person; You don’t have to have one “WHY”
Altogether, your purpose is what puts together a complete life
Keeping Your Obsessions Fresh
Your life is constantly in transition and each time you should become obsessed with that new thing
From the moment you are born to the moment you die your life is in constant transition
Embrace it don’t be mad that things have to change
Those that make the biggest difference know how to keep updating their obsessions as life changes
If you don’t know WHY you’re living your life, you’re dying inside
Daily Goal Practice
It’s so vital to write your goals down daily
Goal are something you seek to achieve, whereas purpose is the reason you do what you do
In order to stay obsessed with your true purpose, you need to be obsessed with hitting your goals to feed your future
You have to quickly write down those goals every morning when you wake up
All your goals may seem unreal to you, but still write them down and then go after them daily
Chapter 4: Feed the Beast
What you pay attention to is what you will get, and the more you pay attention to something the more it’ll grow
Success will feed you; Winning will feed you
These things will help you STARVE the doubt
The Beasts are your goals that are undeniable because you’re relentlessly going after them
If you don’t feed the Beast (your goals) you’ll get pulled away by other distractions and obsessions that will take you away from your purpose
This will turn into envy, fear and doubt
When someone tells you “You’re dreams are ridiculous” they’re not talking to you, they’re talking to themselves
I don’t need anyone to tell me how difficult my goals are, because I’m still go after them; The alternative is worse!
Stay Laser Focused On Your Goals
Goals are critical to your life’s happiness and fulfillment
The moment your attention is taken from your goals you’ll get lost in the noise of your mind and the things around you
Once you write them down every morning and night they’ll start growing and changing the way you see things
The moment you stop doing this you’ll find yourself being a spectator in your own life
Roar Towards the Future
Keep your attention on the future and forget about the past
Whatever goal you set, as long as you stay obsessed with it, you’ll look back and be like you should have set them bigger
“If it’s worth doing once, it’s worth doing everyday”
Obsessed With Learning
The easiest way to Feed the Beast is to learn new things
Make the people who have actually achieved what you want your mentor
Grant has never met one of his mentors, but he consumed all of their content vigorously
Learn as much as possible during any idle time you have (planes, driving, down time)
Feed the Economic Beast/Value Money
It takes money to get anything done
Paying attention and getting your money right must be a part of your obsessive quest
Most people don’t know how to get money, fewer people know how to keep it, and almost no-one knows how to multiply it
Why is this? Figure it out because it’s necessary
People talk about how important money is but they spend money on dumb things and borrow money on dumb things
People talk about how they should get paid more, and then blow it all on crap that’s not useful to their goals
ALWAYS pay attention to money; don’t be afraid to talk about it with those around you
People are always told NOT to talk about money; it’s no wonder they don’t have any!
You should always talk about it because it’s necessary and important to achieve your goals
Get Your Money Right
When your money’s wrong, it puts your attention on the shortages and puts your attention on the fear and not the Beast
Look at where you’re money is and put that money to work
Cut wherever you can cut and be quick about it
Then you can determine how to expand it for your betterment
Once you cut the waste out, never look at it again
Spend 95% on income and 5% on expenses
Don’t punish yourself and set your goals back because you were not smart with your money
Feed the Beast with Great People
It’s important to surround yourself with great people who respect and understand this concept of Feeding the Beast
The group becomes obsessed with the project and solutions
When there’s an order for something to be done, it needs to be crystal clear, simple, measurable and achievable
It should be reinforced until it is fully executed and the results are achieved
Every order should come with a target, deadline, and report as to where it stands
The more important the target, the more frequent the status of where that target is should be updated
If it’s not working, tweak it, adjust it, MAKE IT BETTER; Be obsessed with the success of that target
Meet with your team everyday; increase the confidence in the company with these meetings
Celebrate your successes or you’ll start to slack and success won’t become that important
Chapter 5: Starve the Doubt
Doubt is the dream killer; it is mental terrorism
Most people let their fear lead the way and don’t believe that they can reach their dreams because of doubt
People would rather talk about how messed up their life is instead of how great they are, and what their possibilities are in life
You need to be the complete opposite of those people that are negative to the point where they call you crazy for being so obsessed with success
Doubt and Blame are Dead to You
Let it be known to everyone that you’re not wishing for success, but you’re demanding it
If people are going to hate you already, you might as well give them a reason - and that reason is because you’re so demanding of success
Doubt has kept you from getting from where you want to go all this time already, and it’s that lack of clarity that brings upon even more doubt - Dead it by demanding success
Beware of Where Your Doubt Grows
If you get back to your purpose and clarify your goals, you’ll always get back on track
When you stop being obsessed with the bigger goal, it takes you off track and when you have bumps in the road the doubt will grow
Burnout will start to come because you’re not laser focused on your purpose in life
As long as you’re on purpose, you can’t burn out a spiritual being
Rather then backing off when you start to feel burnt out, find your purpose again and pour fuel back on your fire to go even harder
When you’re clear on your purpose, you will NEVER burnout
The Myth of Time Off and Vacations
To really unwind you really need about 2-3 weeks, but most people can’t take that off so are you really rejuvenating yourself?
The point is not only to rejuvenate the body but the purpose as well
When you’re fully obsessed with making a a huge change in the world you will naturally rejuvenate and create new energy
People believe time off will renew them, when in fact the only thing that will renew them is being fully obsessed with your purpose
That’s why so many successful people don’t see work as work
Free time is one of the biggest threats to success
“If you want to meet the devil, have white space on your calendar-he’ll come meet you!”
You should be happiest when you are most productive
The Myth of Balance
You shouldn’t be trying to balance you’re life you should be trying to BLOW UP your life
Seek LIFE, not balance
Obsession isn’t about sacrificing things that are important to you, it’s about having it all
The people that are looking for balance, no one will know their names and they won’t have a big impact on the world
How can you be balanced when you’re not even doing what you want everyday? Go after it all!!
Nay Sayers
You’re going to be surrounded by haters and nay sayers when you’re obsessed and going all in with their unsolicited opinions
The Nay Sayers are far more dangerous than the haters
While their intent isn’t to harm or stop you, their comments can stop you
They all sound the same: Be careful, Watch yourself, Be Patient, Go Slow, Why take the risk
They are trying to make sense as to why they are not pushing their own selves
They care about you, but they don’t have good advice for you
The best way to handle your nay sayers is to hit your goals over and over and over until they have no choice but to believe in you
Profesional Worriers
These people always think that you’re doing too much and it will take a toll on your body and hurt you
Its actually THEY think they would be stressed if they were doing all that you’re doing
Most people are talking about themselves not about you
Unsolicited and Untested Advice Givers
These people know about everything but most often never have done anything
Regardless of their intentions, their advice offers doubt on your target
Why would you ever listen to anyone giving advice on something they have never done
Haters
There are people out there that are sick with envy and hate
What separates the haters from the nay sayers are the intention behind what is being said about you
Because they can’t create anything, they spend their time trying to stop you from doing what you do
If you don’t collect haters, you are not obsessed and are not a threat to anyone
Haters are some your biggest promoters when nay sayers won’t
Use the negative energy haters provide to fuel something creative
Starve the Doubters and Stay on Track
The obsessed would rather be disappointed in not reaching a big target then never trying at all
You have to get so comfortable with who you are and what you’re doing to tell the nay sayers and haters to stop it
Don’t fight them and certainly don’t tame your obsessions because of them
Chapter 6: Dominate to Win
You may have dreams so big that you think about them all day everyday, but If you don’t dominate all the areas of your life you’ll collapse under the many forms of destructive forces
True domination starts with dominating your own thinking
Reinforce things that you know will work rather than wasting time experimenting
If you’re going to experiment, do so while still pressing forward with something that is proven to work simultaneously
Dominate Yourself
When you neglect to dominate yourself, you’ll waste years of your life
You’re more in control over your life when you have less choices and demand a few specific actions
It is ultimately up to you to set the rules for your life
Dominate Your Limited Thinking
Until you learn how to get rid of the negative and focus completely on your goals, somehow you’ll always feel like you’re falling short
When you find your real obsessions, you’ll become obsessively driven by choice, not by necessity
There is no domination without discipline!
Dominate Your Time
Write down the parts of your life that you want to be great in and then become obsessed with making time for those parts of your life
You can make time or make excuses, but not both
You have to be purposeful with your time and fit what you want to fit in where you want to fit it
Blank space in your calendar leads to lack of productivity
Stop wasting times on tasks that don’t fuel your obsession
Dominate Money
For most people they are constantly worrying about money
This is a constant reminder that you are not in control
What is your Money mantra?
What do you think about money?
How much is a lot of money to you?
How much money is too much money? How Much is too little?
What are the negative ideas you have about money?
How much time do you spend trying to save money?
How much time do you spend connecting with new money?
How do you act when you see the price of something?
These questions are to give you a sense of awareness of the affluence you do or do not have in relations to money
You have to get to a point where you switch from a scarcity mindset to an abundance mindset
Whatever you obsess with will become a reality, so obsess with abundance rather than scarcity
Dominate Your Money Thinking
Society normalizes talking about how bad things are but shame those that say the good things about their successes
Making, maintaining, and dominating money requires a huge commitment
You must look at life like there is money everywhere and everything is an opportunity to make more of it
Dominate Your Area of Expertise
Become an expert at something so much that no-one can think about that subject without thinking about you
Write down all of the positive things about your professional life and your personal life
Then expound upon this list as to where you can improve
Figure out something on that list that you will be the best at
This list will show you how much potential you have
Continue to do this over time and the list will evolve
You have to trust the fact that you are the best because if you don’t then no-one else will
Dominate Your Brand
You promote your brand not for a return on investment, but to get yourself out there so much that people are always thinking about you when it comes to your expertise
Whatever you do with your brand, DON’T BE AVERAGE
People fail because they underestimate the effort it takes to dominate their niche
PUT THE WORK IN
You can do things to improve yourself RIGHT NOW, you just have to do it
Chapter 7: Stay Dangerous
By being careful and trying to avoid danger, you actually remain in more danger
The only way to reduce risk is to take risk
While it seems counter intuitive it’s actually what’s best
Comfort is your biggest threat because you can lose out making gains towards your potential desires
Comfort is the enemy of the obsessed
If you aren’t dangerous, you’re a threat to no-one and will get pushed around
Moving to a different city is a great way to stay dangerous
Getting out of the comfort zone of the area you’re used to will open life up for you and your obsession
If you’re obsessed with what you’re doing it doesn’t matter where you are
Being the biggest fish in the smallest pond is not ambition
Constantly Connect with New People
Make it a point to meet new influential and smarter people
When you put yourself out there to people that are of a higher level than you it requires you to eat fear and stay dangerous
When you go through any uncomfortable/dangerous situation meeting those people, you come out stronger
Use the sense of danger as an indication of what to do
It’s Okay to Be Unpopular
Success is not a popularity contest
Be willing to do the things that others aren’t willing to do
Failure is the inability to properly assess how much energy it takes to make something happen
You can avoid failure by knowing how much energy it takes to complete what you want to accomplish
Would you rather other people less of you or YOU think less of you
You must be willing to put yourself in harms way so that the greater priorities are never compromised
Take Risks With Your Investments
Middle class were taught to be safe and to diversify
“Diversification is for idiots” - Mark Cuban
If you don’t go all in on the right thing, you’re never going to get rich
Know what you’re doing on one thing and go all in on it
Be obsessed with one thing and stop worrying about diversifying into multiple investments that will give you such a small return
In the first phases of getting rich you need to worry about how can I grow my income so I have enough money to continue to save and reinvest
Return on Investment is a lie you tell yourself so you don’t have to spend money; its an excuse
Say Yes to New Technology
Most people are in danger because they are not embracing new technology
When new technology comes out, get on the ban wagon quickly and take advantage of it for your business
If it flops, it flops, just use it up while its there
Make sure you’re using it and it’s not using you
Play the Roll Until Its Real
Find that thing where you know you can own the space
Stay in a Position to Strike
When you’re out there working hard everyday and staying dangerous you will have the momentum and confidence to jump on opportunities when they arise
When you take time off and are kind of lazy with your work you’ll be passive and unsure when there’s a potential opportunity
Not one person that is more successful than Grant said he should slow down from the nonstop work he put in
Learn to Love Fear
Fear is an indication of what you should do not what you shouldn’t
If you’re not scared then you not doing something right
For you to grow, there should start out with a little bit of doubt
Don’t expect fear to go away, and don’t try to eliminate it
Use it as fuel to overcome any obstacle in your way of success
Be Obsessed With Danger and Discomfort
Commit yourself to feeling uncomfortable
Who said you’re entitled from discomfort
You will not find the path to your purpose in your comfort zone
Your potential can’t be measured in money, you can always do more
Are you expanding and recreating who you are?
Are you reaching for new audiences?
Are you developing new streams of income?
Are you scared at this very moment?
If you’re not, you’re too comfortable
Chapter 8: Obsessed with Sales
Sales is the holy grail of your business
If you can’t grow you revenue then you have no business in a business
You’re either growing or you’re going (out of business)
The most important line is the Revenue line
People spend a lot of time writing a business plan and not enough time on how to grow revenue
Get Obsessed With Your Product
Is what I’m doing making a difference for the better?
Do you love your product?
Should people go into debt for your product?
If you don’t believe this you don’t believe in your product
All the Way is the Only Way to Close
Always provide a proposal for the client to buy no matter what they say or how they give you an excuse not to buy
Don’t be scared of rejection, still put the proposal out there
If you don’t ask for an order, you won’t close a sale
If you didn’t submit a proposal, you won’t close a sale
If you don’t deal with the decision maker, you won’t close a sale
If you don’t deal with all influencers, you won’t close a sale
If you don’t solve the magic problem, you won’t close a sale
If you don’t follow up, you probably won’t close most sales
Most sales are sold between the 5th - 12th follow up
You have to be obsessed with closing
Numbers Don’t Lie, People Lie
Everybody can lie
Tell yourself the truth, stop lying to yourself
Keep track of all numbers in relation to your business
Get obsessed with knowing your numbers more frequently
Have sales meetings daily, even if you’re the only person in your business
Chapter 9: Overpromise and Overdeliver
Do you have a great product or offering?
If yes, and you believe that, you need to overpromise and overdeliver on that product or offering
If you don’t believe in you, why would anyone else
Make Giant Claims
Look at the claims of the big giant companies, and you’ll notice what giant claims are
Having a great product and not pitching it properly is unethical to you and your company
Right not you have a deluded view of yourself and it is smaller that what it is capable
Claims you need to make:
1. I don’t have competition
2. I offer the lowest cost and highest ROI
I could be double the price and still 8x cheaper for you
Committing Big Makes You Deliver Big
Overpromising allows you to go further than you thought
When you’re not creating, you’re not fully committed
Raise your level of commitment and your creativity will raise
When you commit and stop hedging, creative solutions will arise
You’re creative to the degree that you are committed
Commit First and Figure the Rest Out Later
Deliver with Confidence
Keep revising your pitch as it can always improve
Take advantage of the competition’s lousy delivery
Chapter 10: Build an Obsessed Team
You can’t grow a business without surrounding yourself with people who are just as obsessed with you
You need to establish that obsessed culture from Day 1
Get Beyond the One Man Show
You won’t be able to do everything on your own even though you may feel like you can do it yourself
In order to take your business to another level you will eventually need to expand and go beyond just yourself
Take notes from other businesses and you’ll see they all expand
Grant’s biggest mistake of his career was staying small too long
Don’t be concerned with employee payroll…it’s more so about growing the company and revenue
If the company and revenue doesn’t grow with it, then go back and make cuts
How to Find the Best
If you don’t surround yourself with the best you cant create a great company
You have to keep bringing in new people so you don’t become too dependent on one person
Keep investing in new people
You should be obsessed with looking for new people just like you’re obsessed with getting new customers and new revenue
Do Interviews Yourself As Much As Possible
You have to have an instinctive feel for people because you know the culture of your company and if that person will fit
Look For the following characteristics:
1. Willingness to do whatever it takes
2. The compliance with orders
3. Ability to see an order through without drama
4. Speed of movement
5. Willingness to die for the cause
6. Possession of a lead to business
7. Do they want the job no matter where they live
8. Have they read any good books recently
9. Do they show up early
10. Did they do their due diligence about the company
11. Do they speak positively about their past work experiences
12. Do you want to be around this person everyday
13. See them in a video 30-45 seconds delivering
Look for People Motivated Beyond Just Money
Look at what drives people to work each day
Truly what else moves and drives this individual
People with minuscule financial goals will constantly have problems
If something happens that isn’t planned, it will affect you
Look For People In Many Ways
There’s no standard as to how this person should look like
Look beyond whatever is going on external with that person and stereotypes and assess the person for them
Chase the Talent and Persist Until Their Yours
If you find someone you want, keep going after them
Persist until you win them over
It’s going to be hard but keep going if they are worth it
Staffing Agencies
Long story short, they’re trash
Most people that come in from staffing agencies are not coming into work but just to collect a check
Only you know your business the way it should be run not a staffing agency
Roll with the Turnover
Turnover is not good for business, but you have to go with it
Remove people that are disengaged with your company
If the person is not producing be quick to get rid of them
Medium tenure for a millennial is 2 years
Maybe your business isn’t exciting enough if you have high turnover
Assume that the only people that will be there in the end are YOU
Reward Performance and Penalize Everything Else
Grant doesn’t give raises or bonus for tenure, only performance
Produce more than what we pay you to do and you’ll get a bonus
He will not give any bonuses for what is expected
Establish Company Culture
These are qualities of Grant’s company in order:
1. Demand order and expect that from others
2. I work hard and I expect others to work hard
3. I work fast and I expect others to work fast
4. I take time to invest in myself to become more confident and competent and I expect the same as others
5. I dress a certain way at work and I expect the same for others
Chapter 11: Be a Control Freak
The only people that don’t like control are those that don’t have it or misused it in the past
Control vs. Leadership
When someone is not in control people get confused; people look for who’s in control
When things go bad, people look for who’s in control of the situation, not necessarily just a leader
Having control will bring out those problem solving solutions
There are a lot of people that call themselves leaders that do not have control
All true leaders are willing to take control over their environment, people, situations and their future
The willingness to exert control takes courage and confidence
It’s amazing what you accomplish once you clear up any negative connotations you have with the word
People always think of having control of someone is bad, but if you look at it from a perspective of pushing people beyond what they thought to their best, it is a good thing
Only Average People Refuse to Take Control
Just because others suggest too much control is a bad thing doesn’t mean it’s a bad thing
Out of control people have given in control people a bad name
What others criticize is what they themselves have given up on
Those without control refuse to lead in life and refuse to take control of their environment
If you refuse control, someone else will take it
Those who resist or speak badly about control or even the idea of micro-managing, they are low performers, performing below their potential and surrounded by people below their potential
Grant has never been given control, he just takes it
You won’t take control because you don’t trust yourself
If you see an obvious problem, and you also see a solution, it is your obligation to step up and lead
I’m willing to give up control when someone around me steps up and takes control from me
Control the Process Control the Result
A control freak is a stickler for seeing results
Show me the results don’t tell me about them
Always want to feel the pulse of your company by being hands on
Confront and control yourself first, your environment second, your people third, your business fourth, and ultimately control your obsessions
Chapter 12: Obsessed with Persistence
It has become acceptable for people to quit and not see their goals through
Persistence is one of the great characteristics of success
When people quit, others comfort them with condolences
You don’t need to be comforted in that moment, but called out
You can’t make the impossible possible if you quit
Only Quitting is Failure
Every big successful name that we know refused to quit or we would not know their name
The super successful don’t just overcome their failures, they use failures as fuel to persist
It is impossible to live without failing at something, unless you lived so cautiously you never failed, in which case, you failed by default
You cannot fail if you do not quit
This is why you have to be obsessed! Because when you’re turned down, your obsession will allow you to persist
Here are ways to exercise persistence:
Complete every task and quit walking away from unfinished projects in your personal and professional life
Expect others to quit; While others will quit you will keep going. Be prepared for them to try to get you to quit too
Use yesterday’s successes for fuel to persist today; Don’t get stuck in that win, but make it drive interest for your next win. Continue to learn and read to inspire new heights. Never settle and never be satisfied with your triumphs
Hang in there no matter what
Persist Until the Miracle Happens
Most people quit right before the miracle happens
Look for more reasons not to quit than reasons to quit
Forward movement means you’re not quitting, but you have to be obsessed to get there
If you refuse to quit, whatever you’re trying to do, you will not fail
It is just a matter of time until you figure out how to do that thing
Failures gives you so much data for how to tweak your process and go after getting what you want
Stop beating yourself up about the failure and gather that data to help you get that win
Remember when you quit, you only have to start over again
Get it Done, Then Get it Right
Perfectionism is a fancy word for those who don’t want to start
When you insist on getting things perfect you wait too long, delay your success and don’t get to try things out which is necessary for success anyway
The number of times you do something this what creates excellence
Nothing is ever perfect, so while you wait to get it perfect, someone is taking your market share from you
The marketplace doesn’t pay for the perfect product, it pays for those who persist the most
It is better to fall facing forward than to be stagnant trying to be perfect
Obsession is a cycle, persist on it
There is no reason not to persist, don’t blame it on your marriage, kids, job, etc.
Persistence is the characteristic of legends, are you going to be on or not
Chapter 13: Obsession Forever
Whatever you have to do to keep your purpose burning hot, Do it
Focus you’re efforts that will fuel you for the long run
Time is the only resource that is not renewable
How you invest your time is more important than how you invest your money, but most people only care about how they invest their money
Refueling is so important to being obsessed with success
Sustain your efforts by getting re-energized and excited
How do you stay young and vibrant and excited for a life that is going to continue change? Figure that out for yourself
Always Raise and Refuel Your Obsessions
Your obsessions must be constantly fueled just like any automobile
Most people aren’t successful in the area desired most because they quit on all the other areas
If you can’t get those together how will you get the one you want to be successful??
The following should be true when clarifying what you should be obsessed with:
1. It should improve the outcome of your life and others lives
2. If it moves you to reveal more of your potential
Ask yourself have you met your full potential and what what does that look like
Continuing to reach for your fuel potential is the fuel that allows you to avoid getting lost, complacent, satisfied and dying prematurely
3. Who are you doing this for? How many people will benefit from this?
4. What are you doing that does not fuel the purpose? What are you capable of that you still haven’t done?
5. What can I do to help others achieve their purposes?
Your purposes will continue to grow and evolve as you do and if they don’t that means your not obsessed anymore
Those things that look out of reach today will look small tomorrow
Obsession Hacks
From here on are final tips on how to keep living and working towards your obsession
Keep meeting new people and studying from people higher than you
Don’t talk to people on the same level as you
Its easy to be in the room with people you know and justify it’s harder to get in the room with someone 10 levels higher than you
Figure it out and do it anyway
Vacation Abundance
If you’re going to go on vacation, obsess on it! Go all the way!
Go for a long spectacular trip and go all out; spare no expense
If you can’t afford to go all out and first class everything, you not ready to go on vacation yet
Vacations are also opportunities to expand and grow your business and network
You need to be places where the obsessed gather
Mentor Up
Find a coach you can’t outgrow
Spend money on improving yourself and getting a mentor to get you in a place where you can’t get yourself
Have someone that can assess you and tell you where your blind spots are, another to elevate you to places you aren’t currently at
Shop Outside Your Reach
Start looking at things you can’t afford yet
Even if you don’t have the money or no intention of buying it still look at those things out of your budget so it can inspire you
Invest in Education
The decision to spend 3,000 on education was the best thing Grant has ever done
He currently spends 10% of his time and his money on trainings
It may seem like a lot, but its not
Get the education from reaching up to higher people that have actually done it, not school education
No matter how obsessed we are we can always learn more
Most people don’t make time for learning because their previous education experiences were such a waste of time
Education has a totally different outcome when YOU CHOOSE what you’re learning, you’re curious, open minded and know that you need to learn more
Make time for education, not excuses
Paying Attention to Your Physical Health
You can’t be obsessed if your overweight
If your overweight it means your obsessed with something else
Whatever you have to do, fix it
Don’t be satisfied, control what you can control
Don’t be a control freak in the office or with your business, but not with your body, it doesn’t make any sense
Be Charitable
Grant likes to give a lot of money away; he gets more than giving than they get from getting
Giving money to charity is an investment in those people, not a donation or contribution
Being charitable isn’t limited to money, just be charitable
Look for problems and how to solve them, it will fuel your obsession
You have to do more than just read this book and get excited for a moment; being obsessed isn’t a small idea
You truly have to be all the way obsessed down to your bones
Give yourself permission to be crazy and go all in
It requires tremendous commitment, clarity, confidence, sacrifice, persistence and the willingness to be in the minority
Your obsessions will have to continue to fuel you long after the disappointments
When you’re fully transformed and obsessed, it is VITAL that you are surrounded by those who will support you
Grant told his wife “I will do anything for you accept 1 thing, and that is give up on my dreams. I believe if abandon my dreams I will abandon you.”
This may be the biggest challenge of your life, to become obsessed, stay obsessed, and get those close to you on board
The right people will wake up and be converted, and use this book to filter out those who are not on your level